Flat Iron Packaging
national distributed in Target stores
client sought out new, extremely different an edgy packaging, something they've never seen on a shelf before.  After a international search, they chose watergraphics.

I started out researching what had been done (boxes) --So, I gave them a SACK!  Bold graphics each with a different theme was created in addition, watergraphics then created the actual irons to partner each theme.  Our favorite is "Straighten Up! ™"  was developed while I was really REALLY mad at my boyfriend, all images are STRAIGHT (straight jacket, straight through the heart, straight up martini, straight pins, straight flush, etc.) I put a gun in there too-"straight shot"  -I'm not mad any more, in fact he's visiting for an extended Thanksgiving vacation --who knows what project I'll explode on while he's here.
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